Advertising in the Journal of Leukocyte Biology
Description/Editorial Content:
The Journal of Leukocyte Biology, established in 1981, publishes peer-reviewed manuscripts on original investigations focusing on the cellular and molecular biology of leukocytes and on the origins, the developmental biology, biochemistry and functions of granulocytes, lymphocytes, mononuclear phagocytes and other cells involved in host defense and inflammation. Editorial quality and liberal illustrations have combined to make this journal highly successful in its field.
| Web hits (avg.per month): | 520,926 |
| eTOC Registered Users: | 1,926 |
Readership consists primarily of basic biomedical researchers in hematology, pathology, immunology, infectious diseases, allergy, cytokine, and inflammatory research.
ONLINE ADVERTISING--New and Expanded Opportunities
JLB Online, the electronic version of the Journal of Leukocyte Biology,receives over a half a million hits a month! Target this niche market with onine advertising. Choose from four advertising options:
TOC Package
NEW!!
Tables of contents of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad will appear on the eTOC email and your online display ad will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!
eTOC Bottom
Place up to 4 lines of text and a link to your website at the bottom of the eTOC alerts. Add a logo for extra impact!
Banner Ads Larger Size!
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and article pages.
Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.
JLB ONLINE ADVERTISING RATES 2008
| 1 month | 3 months | 6 months | 12 months | CPM/V* |
| Banner rates: | $560 | $1,344 | $2,352 | $4,032 | $1.08 |
| Premium Rates | $812 | $1,949 | $3,410 | $5,846 | $1.55 |
TOC Package**: | $900/issue | | | | $0.12 |
| eTOC Bottom: | $300/issue | Add logo for $100 | | $0.16
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*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.
**Get complete TOC coverage with a 4-color, full-page opposite the TOC in the print issue for an additional $1,000 --- a 55% discount!
TOC Package Specifications:
- eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
- eTOC banner size: 468 pixels wide x 60 pixels high
- Online TOC display ad size: 195 pixels wide x 195 pixels high
- File formats: Interlaced, nontransparent gif (name must end in ".gif")
- File sizes: 20k maximum (ideally, less than 10k)
- Bit depth: 5-bit color maximum
- Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
- Include the URL to which the banner and display ad should be linked. You may use the same or two different URLs for the images.
eTOC Bottom Sponsorships:
- Send up to 4 lines of text (62 characters per line) and URL to your website. Add your logo for an additional $100 per issue. Text and logo are due 20 days before the month of sponsorship. eTOC logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Email your text to adnet{at}faseb.org.
Banner Specifications:
- Banners should be sent as an email attachment to adnet{at}faseb.org
- Screen size: 468 pixels wide x 60 pixels high
- File format: Interlaced, nontransparent gif (name must end in ".gif")
- File size: 20k maximum (ideally, less than 10k)
- Bit depth: 5-bit color maximum
- Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
- Send URL to which the banner should be linked
Inline Specifications:
- Send a banner file per above instructions.
- Send the exact name of your company to be matched in the text and the URL to which it should be linked.
PRINT & ONLINE PACKAGES
Reserve 12 full-page print ads in theJournal of Leukocyte Biology in 2008 and receive a banner ad on JLB Online FREE for 12 months. Schedule 6 full-page print ads and receive a banner ad at no charge for 6 months. Inline service is available to contract print advertisers at reduced rates. Call AdNet at 301-634-7157 for details.
PRINT ADVERTISING 2008
B/W Space Charges:
| 1× | 3× | 6× | 12× | 24× |
| Full Page | $915 | $830 | $775 | $740 | $575 |
| 1/2 Page | $525 | $480 | $445 | $415 | $280 |
1/4 Page | $350 | $315 | $290 | $280 | $140 |
| Cover 4 | $1,260 | $1,135 | $1,080 | $1,010 | $830
|
Agency Commission: 15% standard agency discount.
Premium Positions: (add to B/W rate)
| Cover 4: | See above. |
| Cover 3: | 15% |
| Cover 2: | 25%
|
| Opp TOC: | 25%
|
| All others: | 10%
|
Color Rates: (add to B/W rate)
| Standard: | $415 |
| 3&4-color: | $1,095 |
| Matched: | $495 |
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Print Advertising Deadlines:
The Journal of Leukocyte Biology is published monthly and mailed in polybags. Issues close the first of the month preceeding the issue month.
Bonus Distribution:
The Society for Leukocyte Biology Annual Meeting Program is printed as a supplemental issue. Advertising is accepted and regular rates apply except for cover 4, which is priced at $1,950 (black and white rate).
Print Advertising Specifications:
| Space | Non-Bleed | Bleed | Live Area | Trim |
| Full Page | 7" × 10" | 8 1/2" ×
11 1/4" | 8" ×
10 3/8" | 8 1/4" ×
11" |
| 1/2 Horizontal | 7" ×
4 7/8" | - | - | - |
| 1/2 Vertical | 3 3/8" ×
10" | - | - | - |
| 1/4 Page | 3 3/8" ×
4 7/8 | - | - | - |
Material Requirements:
Negatives: Right reading emulsion side down.
Screen: 133 line.
Black & White: Screen film negatives to size. Camera-ready material accepted.
Provide photocopy of ad with insertion orders.
Color: Color proofs are required for color ads. Film separations require color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations or files and separate color proofs for each publication.
Digital Files: Digital files are accepted. Hard copy proofs are required for all digital ads. A high resolution pdf file with all fonts embedded is acceptable. Color proofs are required for color ads submitted digitally. Please email adnet@faseb.org for file specifications and accepted formats.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.
Multiple Journal Discounts
Call 301.634.7157 for discounted rates when advertising in more than one AdNet publication.
CONTACT
FASEB AdNet
9650 Rockville Pike, Bethesda, MD 20814-3998
Product Ad Sales: 800.43.FASEB ext. 7157 or 301.634.7157
Recruitment: 800.43.FASEB ext. 7156 or 301.634.7156
Production: 800.43.FASEB ext. 7117 or 7791 or 301.634.7117 or 301-634-7791
Fax: 301.634.7153
Email: adnet{at}faseb.org
Copyright © 2008 by the Society for Leukocyte Biology.
